Our main contact at a mid-sized but growing financial services organization felt like she was on a constant merry-go-round of licensing changes, renewals, and upgrades. She worked with Celera’s Storefront solution, with an eDelivery-based Sales Enablement solution with expensive per seat licensing, and she was considering adding a new omnichannel campaigns solution with bounce to print capabilities. 

She streamlined her systems and reduced costs by expanding her use of Celera’s Storefront solution and adding the Campaigns Module with bounce to print capabilities. She continued to leverage the existing DAM and CRM integrations, but it was able to leverage Celera’s eDelivery capabilities—both one to one and one to many—to significantly reduce her seat licensing of their sales enablement solution. She did not eliminate the other sales enablement solution completely, but simply reduced her per seat licensing costs. 

Also, we discussed their campaign needs, and together we determined that she could leverage Celera’s Omnichannel Campaigns Module with bounce-to-print and eliminate the need to add a new campaign solution. The module was the most cost-effective solution to meet her needs. The same Celera Workbench Item Admin solution and item admin team was able to administer all these items, so that no new administrative solutions or team members needed to be added. 

‘We made major improvements in terms of the cohesiveness and efficiency of our sales and marketing efforts, and it was so much easier and more cost effective to license and manage less solutions.’ 

- Celera Client Contact